The project defined the visual language that guides brand assets designed for new business development. The reductionist approach combines bold, brutalist, grided, Swiss-style design with a minimalist color palette. The emphasis was placed on natural raw materials being at the core of the system, while structured and simplified layout allowed for a unified brand identity that has a lot of flexibility. The result is a distinctive visual tone that stands out in the construction consulting industry, conveying reliability, excellence, and forward-thinking vision.