designer and strategist

designer and strategist

creative director

creative director

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a little about me
I’ve got the know-how and experience to make killer designs, but what I really love is developing the concept — the foundation from which an idea grows into something big and meaningful.

Creative + Art Direction
Concept Development
Visual Storytelling

Whether you're looking to launch a brand, craft an engaging visual story, or revamp your strategy I can help make that happen.
Some additional bits and bobs
To me, it’s all about clarity: will the idea work for someone hastily walking, scrolling, driving by? The best ideas just click — and if it’s clicks you’re after, I’ve helped win multi-year contracts valued over $120M.

I’ve art directed, developed, and co-created for high-profile clients and Fortune 500 companies. Most of my work evolves around campaign concepts, strategy proposals, new business development, and brand systems. I also love crafting microsites, interactive publications,  UX/UI kits, and physical and virtual environments.

I consider myself not just a creative head, but a seasoned strategic partner and strong collaborative lead. I am agile in my approach and believe in the power of adaptability.

skills

capabilities
My skill set is as distinct as your creative needs

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Creative

Creative + Art Direction
Concept Development
Visual Systems
Storyboarding
Positioning
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Strategy

Discovery Session Workshops
Creative Brief Responses
Content Strategy
Research for Proposals
New Business Responses

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Technical Arsenal

Adobe Creative Suite
Figma
Squarespace
Webflow
ChatGPT / Gemini

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Domain Knowledge

Design Language
Gen AI Art and Prompting
User Interface (UI) Design
Print Design
Interactive Publications

CLIENTS

startups, giants, and disruptors
A selected list of the leaders, innovators, and industry disruptors I have worked with.
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WEF
Abvvie
McCain
WestJet
Pfizer
CN Rail
BMO (Bank of Montreal)
Sobeys
Canada Post
Husky
RCMP
Hallmark
Manulife
Air Canada
ExxonMobile
Verizon
CNR
Aetna
Rogers
RBC (Royal Bank of Canada)
Barrick Gold
WSP
SNC-Lavalin
Loblaw Group of Companies
TD Insurance
Aimia
Shopify
OLG (Ontario Lottery Group)
Suncor
PanAm Games

Google
CES 2024
Ecolab
TIAA
Enbridge
State of Arizona
State of Louisiana
Takeda
Cannes Awards 2024
WesternUnion
Marriott
BMS
Telus
Johnson & Johnson
Nike
Ministry of Health
Facebook
SickKids
United Airlines
Ontario Health
HydroQuebec
Canadian Tire
CMHC
Toronto Hydro
HydroOne
Translink
Metrolinx
Presto
McDonald's
Meta (Facebook)

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