South MU anthem is a visual narrative designed to launch new business division with impact and flair. This project aimed to encapsulate the values of new venture and promote the core mission—innovation, excellence, commitment to transforming industries, and providing 360-degree value. It showcases the dedication and expertise of market unit team rooted in the 'Daring' culture and the exceptional service offerings brought to the market. It's not just a launch—it's a declaration of the promise to lead the future, to welcome the 'change', and to help shape industries.